{"id":2204,"date":"2024-12-18T09:43:53","date_gmt":"2024-12-18T00:43:53","guid":{"rendered":"https:\/\/rebron.net\/blog\/?p=2204"},"modified":"2025-06-08T15:45:59","modified_gmt":"2025-06-08T06:45:59","slug":"the-definition-of-marketing-studied-in-an-american-mba","status":"publish","type":"post","link":"https:\/\/rebron.net\/blog\/the-definition-of-marketing-studied-in-an-american-mba\/","title":{"rendered":"\u30a2\u30e1\u30ea\u30ab\u306eMBA\u3067\u5b66\u3076\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u3042\u306a\u305f\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u805e\u304b\u308c\u3066\u3001\u3059\u3050\u306b\u305d\u306e\u5b9a\u7fa9\u3092\u660e\u78ba\u306b\u7b54\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p><br>\u300c\u5e83\u544a\u3084\u5ba3\u4f1d\u306e\u3053\u3068\u3058\u3083\u306a\u3044\u306e\uff1f\u300d\u3068\u8003\u3048\u308b\u65b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5b9f\u306e\u3068\u3053\u308d\u3001\u79c1\u81ea\u8eab\u3082\u30b2\u30fc\u30e0\u696d\u754c\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u3092\u52d9\u3081\u308b\u7d4c\u9a13\u3084\u3001\u30a2\u30e1\u30ea\u30ab\u306eMBA\u3067\u672c\u683c\u7684\u306b\u5b66\u3076\u307e\u3067\u306f\u3001\u305d\u3046\u8aa4\u89e3\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><br>\u3057\u304b\u3057\u3001\u5e83\u544a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u4e00\u5074\u9762\u306b\u3059\u304e\u305a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9867\u5ba2\u3084\u793e\u4f1a\u3068\u306e\u7dca\u5bc6\u306a\u95a2\u308f\u308a\u3092\u901a\u3058\u3066\u4fa1\u5024\u3092\u5275\u51fa\u30fb\u4f1d\u9054\u30fb\u63d0\u4f9b\u30fb\u4ea4\u63db\u3059\u308b\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u6982\u5ff5\u3067\u3059\u3002<\/p>\n\n\n\n<p><br>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306eMBA\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u6a19\u6e96\u7684\u306b\u6271\u308f\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u3092\u51fa\u767a\u70b9\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u6982\u5ff5\u306e\u672c\u8cea\u3092\u6539\u3081\u3066\u6349\u3048\u76f4\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading jinr-heading d--bold\">\u6700\u3082\u4e00\u822c\u7684\u306a\u5b9a\u7fa9\uff1a\u30a2\u30e1\u30ea\u30ab\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\uff08AMA\uff09\u306e\u5b9a\u7fa9<\/h2>\n\n\n\n<p>\u30a2\u30e1\u30ea\u30ab\u306eMBA\u3067\u306f\u3001\u307e\u305a\u30a2\u30e1\u30ea\u30ab\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\uff08American Marketing Association: AMA\uff09\u304c\u63d0\u793a\u3059\u308b\u5b9a\u7fa9\u304c\u7d39\u4ecb\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u3053\u308c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8ad6\u3058\u308b\u969b\u306e\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u305d\u3057\u3066\u793e\u4f1a\u5168\u4f53\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u63d0\u4f9b\u7269\u3092\u5275\u9020\u3057\u3001\u4f1d\u9054\u3057\u3001\u63d0\u4f9b\u3057\u3001\u4ea4\u63db(Exchanging)\u3059\u308b\u305f\u3081\u306e\u6d3b\u52d5\u3001\u6a5f\u95a2\u306e\u96c6\u5408\u3001\u304a\u3088\u3073\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ama.org\/the-definition-of-marketing-what-is-marketing\/#:~:text=Marketing%20is%20the%20activity%2C%20set,%2C%20and%20society%20at%20large.%20\">Definition of Marketing(2017)<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u4fa1\u5024\u306e\u5275\u9020\u300d\u3092\u8ef8\u306b\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u5358\u306a\u308b\u8ca9\u58f2\u4fc3\u9032\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u624b\u6bb5\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u300c\u4fa1\u5024\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u3042\u308b\u304b\u3089\u3053\u305d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u5546\u54c1\u958b\u767a\u3001\u4fa1\u683c\u6226\u7565\u3001\u6d41\u901a\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u3068\u3044\u3063\u305f\u5e45\u5e83\u3044\u9818\u57df\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u500b\u4eba\u7684\u306b\u8208\u5473\u304c\u60f9\u304b\u308c\u305f\u306e\u306f\u3001\u300c\u4ea4\u63db(Exchanging)\u300d\u3068\u3044\u3046\u5358\u8a9e\u3092\u4f7f\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<br>\u611f\u899a\u3068\u3057\u3066\u306f\u53d6\u5f15\uff08Transaction\uff09\u306e\u65b9\u304c\u5b9f\u614b\u306b\u8fd1\u3044\u611f\u3058\u304c\u3057\u307e\u3057\u305f\u3002<br>MBA\u306e\u8b1b\u7fa9\u3067\u306f\u3001\u4ea4\u63db\u3068\u4f7f\u3063\u3066\u3044\u308b\u306e\u306f\u653f\u5e9c\u306e\u6d3b\u52d5\u3068\u3044\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u3060\u3051\u3067\u306f\u306a\u3044\u5e45\u5e83\u3044\u610f\u5473\u3092\u542b\u3080\u305f\u3081\u3068\u89e3\u8aac\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading jinr-heading d--bold\">\u65e5\u672c\u306e\u5b9a\u7fa9\uff1a\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u306e2024\u5e74\u5b9a\u7fa9<\/h2>\n\n\n\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u5b9a\u7fa9\u3060\u3051\u3067\u306a\u304f\u3001\u65e5\u672c\u306b\u3082\u6709\u529b\u306a\u5b9a\u7fa9\u304c\u3042\u308a\u307e\u3059\u3002\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\u306f2024\u5e74\u306b\u65b0\u305f\u306a\u5b9a\u7fa9\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>(<\/strong><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f)\u9867\u5ba2\u3084\u793e\u4f1a\u3068\u5171\u306b\u4fa1\u5024\u3092\u5275\u9020\u3057\u3001\u305d\u306e\u4fa1\u5024\u3092\u5e83\u304f\u6d78\u900f\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u3092\u91b8\u6210\u3057\u3001\u3088\u308a\u8c4a\u304b\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u793e\u4f1a\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u69cb\u60f3\u3067\u3042\u308a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b<\/strong><strong>\u3002<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.jma-jp.org\/news\/site_detail\/283\">\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a 2024\u5e74<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u6ce81\uff09\u4e3b\u4f53\u306f\u4f01\u696d\u306e\u307f\u306a\u3089\u305a\u3001\u500b\u4eba\u3084\u975e\u55b6\u5229\u7d44\u7e54\u7b49\u304c\u306a\u308a\u5f97\u308b\u3002<br>\u6ce82\uff09\u95a2\u4fc2\u6027\u306e\u91b8\u6210\u306b\u306f\u3001\u65b0\u305f\u306a\u4fa1\u5024\u5275\u9020\u306e\u30d7\u30ed\u30bb\u30b9\u3082\u542b\u307e\u308c\u3066\u3044\u308b\u3002<br>\u6ce83\uff09\u69cb\u60f3\u306b\u306f\u30a4\u30cb\u30b7\u30a2\u30c6\u30a3\u30d6\u304c\u30a4\u30e1\u30fc\u30b8\u3055\u308c\u3066\u304a\u308a\u3001\u6226\u7565\u30fb\u4ed5\u7d44\u307f\u30fb\u6d3b\u52d5\u3092\u542b\u3093\u3067\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5b9a\u7fa9\u3067\u306f\u300c\u9867\u5ba2\u3084\u793e\u4f1a\u3068\u5171\u306b\u4fa1\u5024\u3092\u5275\u9020\u300d\u3059\u308b\u70b9\u306b\u5f37\u8abf\u304c\u7f6e\u304b\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u793e\u4f1a\u7684\u306a\u6587\u8108\u306e\u4e2d\u3067\u5171\u5275\u3068\u95a2\u4fc2\u69cb\u7bc9\u3092\u901a\u3058\u3066\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u8ffd\u6c42\u3059\u308b\u6d3b\u52d5\u3068\u3057\u3066\u7406\u89e3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading jinr-heading d--bold\">\u5de8\u5320\u305f\u3061\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u89b3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading jinr-heading 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